L'Oreal Serie Expert Chroma Creme Purple Shampoo 300ml
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With Chroma Crème shampoo, color correct & care, like a pro.
Chroma Crème is a trio of neutralizing cream shampoos that provide instant color correction tailored to all hair colors, with intense care.
Freshly colored hair contains a mix of primary color dyes.
After a few washes, some of the dyes fades. Warm reflects such as yellow, orange or red reappear.
As purple neutralize yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes.
COLOR CORRECT & CARE, LIKE A PRO.
YELLOW TONES NEUTRALIZING CREAM SHAMPOO
Purple Chroma Crème instantly neutralizes all unwanted yellow reflects and intensely nourishes the fiber without weighing it down for a superior color correction and care.
Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs.
Together, they have developed an exclusive technology with professional tailored dyes to neutralize unwanted warm reflects, now in the most caring formula*. It delivers homogeneous neutralization** thanks to a thinner, more even formula deposit than regular neutralizing shampoos, that ensures no color spot even on porous areas**. It provides upmost care that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine***.
HAIR COLOR
For blondes to platinum blondes.
RESULTS & BENEFITS
- Homogeneous neutralization of unwanted warm reflects.*
- Upmost care.
- 3x more shine.**
*Hairdressers' feedback.
**Instrumental test.
- Professional tailored dyes.
- Powerful, 10x smaller caring agents.
