Bain Hydra-Fortifiant Shampoo 250ml

An anti-hair-fall fortifying shampoo for weakened hair prone to falling through breakage. This is the lightweight member of the Genesis family — an ultra-delicate formula suited to fine or oily hair, lifting sebum and pollution particles from the scalp without stripping it. Edelweiss Native Cells and Ginger Root reinforce the fibre for resilience, so hair is left clean, light and stronger.

Benefits

• Cleanses the scalp and helps control oiliness
• Helps reduce hair fall caused by breakage*
• Strengthens the fibre for intense resilience
• Makes hair easier to comb and detangle*
• Lightweight finish that will not weigh fine hair down

How to use

1. Wet hair and remove excess water thoroughly. Apply a quarter-sized amount touch by touch across five key zones.
2. Add water, emulsify, and focus this first wash on the scalp, massaging with the fingertips. Rinse thoroughly.
3. Apply a second quarter-sized amount. The richer second lather cleanses the lengths through to the ends. Rinse thoroughly.

If your hair is dry rather than normal to oily, choose Bain Nutri-Fortifiant instead. Follow with Fondant Renforçateur or Masque Reconstituant.

Key ingredients

Ginger Root
Known for its ability to protect against daily external aggressors.

Edelweiss Native Cells
Valued in skincare for antioxidant power and collagen-preserving properties; the flower survives extreme conditions.

Frequently asked questions

Who is this shampoo for?
Anyone with weakened hair that breaks easily, particularly if the hair is fine or the scalp tends towards oiliness. If your hair is dry, Bain Nutri-Fortifiant is the better fit.

Can I use it every day?
It is gentle enough for frequent use. Most people find washing every two to three days is enough.

Is it safe on colour-treated hair?
Yes. If you have specific concerns about your colour, speak to your stylist at any Reflexions salon.

What should I use alongside it?
Follow with Fondant Renforçateur for everyday conditioning, or Masque Reconstituant once a week. Sérum Fortifiant completes the routine as a daily leave-in.

*Hair fall due to breakage. Instrumental test with the Genesis shampoo, masque and sérum versus a non-conditioning shampoo.
Reflexions is an authorised Kérastase salon partner.

• Cleanses the scalp and helps control oiliness
• Helps reduce hair fall caused by breakage
• Strengthens the fibre for intense resilience
• Makes hair easier to comb and detangle
• Lightweight finish that will not weigh fine hair down

What is this product and who is it for?

Kerastase Genesis - Bain Hydra-Fortifiant Shampoo 250ml is a professional shampoo designed for hair fall / breakage. Use 2–3× weekly; oily scalps can wash more often.